The Situation
When Russell Martin reached out in February 2023,
he was a leader carrying the full weight of expectation.
At Swansea City, the team had won 3 of their last 18 games.
The pressure was relentless.
The emotional burden was heavy.
The results weren’t reflecting the work, or the man leading it.
Russell was on the edge, not of losing his job, but of losing himself.
This is where Drewe entered his world.
When Russell Martin reached out in February 2023, he was a leader carrying the full weight of expectation.
At Swansea City, the team had won 3 of their last 18 games.
The pressure was relentless.
The emotional burden was heavy.
The results weren’t reflecting the work, or the man leading it.
Russell was on the edge, not of losing his job, but of losing himself.
This is where Drewe entered his world.
The Intervention
Drewe didn’t arrive with positivity, slogans, or tactics. He entered with:
VASC: Vulnerability, Acceptance, Sweat & Courage
The emotional operating system that shifts leaders at soul-level.
The impact was instant.
Swansea went on a 10-game unbeaten run between February and May 2003, and four months later, Russell was appointed manager of Southampton FC.
The Intervention
Drewe didn’t arrive with positivity, slogans, or tactics. He entered with:
VASC: Vulnerability, Acceptance, Sweat & Courage
The emotional operating system that shifts leaders at soul-level.
The impact was instant.
Swansea went on a 10-game unbeaten run between February and May 2003, and four months later, Russell was appointed manager of Southampton FC.
The Journey
at Southampton
When Drewe formally joined Southampton in September 2023, the club had lost 5 games in a row.
The work began immediately.
Vulnerability with the leader.
Acceptance of the truth.
Sweat in daily habits.
Courage as the only standard.
This was not “mindset coaching.”
The Journey
at Southampton
When Drewe formally joined Southampton in September 2023, the club had lost 5 games in a row.
The work began immediately.
Vulnerability with the leader.
Acceptance of the truth.
Sweat in daily habits.
Courage as the only standard.
This was not “mindset coaching.”
The Intervention
Drewe didn’t arrive with positivity, slogans, or tactics. He entered with:
VASC: Vulnerability, Acceptance, Sweat & Courage
The emotional operating system that shifts leaders at soul-level.
The impact was instant.
Swansea went on a 10-game unbeaten run between February and May 2003, and four months later, Russell was appointed manager of Southampton FC.
The Journey at Southampton
The Journey at Southampton
When Drewe formally joined Southampton in September
2023, the club had lost 5 games in a row.
The work began immediately.
Vulnerability with the leader.
Acceptance of the truth.
Sweat in daily habits.
Courage as the only standard.
This was not “mindset coaching.”
The Breakthrough
What followed became one of the greatest turnarounds in modern English football.
From September 2023 to February 2024:
25 games unbeaten
21 Championship matches unbeaten
Championship record broken
100-year Southampton club record broken
Promotion to the Premier League
Highest average possession in Europe’s top 5 leagues
Southampton played with courage, clarity, and conviction.
A team reborn because the leader was reborn.
Russell’s own press conferences echoed Drewe’s language every week:
This wasn’t borrowed language.
This was lived work.
The Breakthrough
What followed became one of the greatest turnarounds in modern English football.
From September 2023 to February 2024:
25 games unbeaten
21 Championship matches unbeaten
Championship record broken
100-year Southampton club record broken
Promotion to the Premier League
Highest average possession in Europe’s top 5 leagues
Southampton played with courage, clarity, and conviction.
A team reborn because the leader was reborn.
Russell’s own press conferences echoed Drewe’s language every week:
This wasn’t borrowed language.
This was lived work.
In The Telegraph, Russell opened up about his childhood trauma, emotional wounds, and the personal journey he was on as a man and as a leader.
VASC gave Russell a new way to lead, not through fear or pleasing, but through emotional truth and conviction.
READ THE ARTICLE HERE >>>
In The Telegraph, Russell opened up about his childhood trauma, emotional wounds, and the personal journey he was on as a man and as a leader.
VASC gave Russell a new way to lead, not through fear or pleasing, but through emotional truth and conviction.
READ THE ARTICLE HERE >>>
In The Telegraph, Russell opened up about his childhood trauma, emotional wounds, and the personal journey he was on as a man and as a leader.
VASC gave Russell a new way to lead, not through fear or pleasing, but through emotional truth and conviction.
READ THE ARTICLE HERE >>>
The Outcome
Southampton returned to the Premier League at Wembley in May 2024.
But the result wasn’t the real transformation.
The
Outcome
Southampton returned to the Premier League at Wembley in May 2024.
But the result wasn’t the real transformation.
The real win was this:
A leader walked back into himself.
A squad led with clarity, courage, consistency, and truth.
A club reborn in its identity and belief.
Drewe’s consultancy ended in June 2024,
having delivered what he always comes to deliver:
A leader transformed.
A culture rebuilt.
A record-breaking season grounded in emotional courage.
If you would like a transformation like this
in your team or club, contact us below
