At Sweat & Courage, we believe transformation happens where elite performance meets emotional truth.
Our team combines lived experience at the highest levels of sport, leadership, education, counselling, and operational delivery.
From world-class football environments and family leadership programmes to global workshops and digital delivery, every coach and leader within Sweat & Courage has both professional expertise and deep lived experience of the methodology itself.
This is lived work, delivered by people who have walked through pressure, challenge, and transformation themselves.
Together, we help athletes, leaders, parents, coaches, and organisations unlock their edge through the VASC methodology:
Vulnerability, Acceptance, Sweat & Courage
Drewe Broughton
Founder | Creator of the VASC Method | Executive Performance Coach
Former professional footballer, leadership mentor, and founder of Sweat & Courage, Drewe has spent 16+ years helping elite performers, founders, and leadership teams perform under pressure without losing themselves.
Trusted by Premier League managers, international footballers, NBA and MLB athletes, founders, and senior leadership teams, his work sits at the intersection of performance, psychology, and emotional truth.
Drewe is the creator of the VASC methodology - Vulnerability, Acceptance, Sweat, and Courage - a transformational framework designed to unlock human potential under pressure.
The methodology has been integrated into two postgraduate leadership degrees through the PFA Business School, supporting the next generation of leaders in professional football and beyond.
Emotional solutions for performance problems.
Drewe Broughton
Founder | Creator of the VASC Method | Executive Performance Coach
Former professional footballer, leadership mentor, and founder of Sweat & Courage, Drewe has spent 16+ years helping elite performers, founders, and leadership teams perform under pressure without losing themselves.
Trusted by Premier League managers, international footballers, NBA and MLB athletes, founders, and senior leadership teams, his work sits at the intersection of performance, psychology, and emotional truth.
Drewe is the creator of the VASC methodology - Vulnerability, Acceptance, Sweat, and Courage - a transformational framework designed to unlock human potential under pressure.
The methodology has been integrated into two postgraduate leadership degrees through the PFA Business School, supporting the next generation of leaders in professional football and beyond.
Emotional solutions for performance problems.
Gareth Morgan
Chief Operating Officer
Brand, Growth & Digital Infrastructure
Gareth Morgan
Chief Operating Officer
Brand, Growth & Digital
Infrastructure
Gareth leads the operational engine of Sweat & Courage.
He oversees all marketing, digital delivery, app management, social media, campaign execution, and the systems that keep the business moving at elite standards.
From brand growth to customer experience and product delivery, Gareth turns vision into execution every single day.
“Every great movement needs an engine room. Gareth is ours.”
Gareth Morgan
Chief Operating Officer
Brand, Growth & Digital Infrastructure
Gareth leads the operational engine of Sweat & Courage.
He oversees all marketing, digital delivery, app management, social media, campaign execution, and the systems that keep the business moving at elite standards.
From brand growth to customer experience and product delivery, Gareth turns vision into execution every single day.
“Every great movement needs an engine room. Gareth is ours.”
Helen Pinkney
Director of Client Partnerships & Programme Coordination
Helen Pinkney
Director of Client
Partnerships &
Programme
Coordination
Helen oversees the relationship and delivery side of Sweat & Courage.
She manages client communication, partnership coordination, programme onboarding, scheduling, and the operational flow that supports organisations, leaders, coaches, and teams working within the Sweat & Courage ecosystem.
Working closely with Drewe Broughton and the wider leadership team, Helen helps ensure every partnership is delivered with professionalism, consistency, and car,e from initial conversations through to ongoing support and integration.
Her role is central to maintaining the quality of the client experience across elite sport, leadership education, and high-performance environments.
Helen also supports the coordination of coaches, consultants, and programme delivery partners as the organisation continues to expand internationally.
High-performance environments need more than intensity and vision.
They need trust, communication, and people who hold the standard behind the scenes every single day. Helen is a key part of that foundation.
Helen Pinkney
Director of Client Partnerships
& Programme Coordination
Helen oversees the relationship and delivery side of Sweat & Courage.
She manages client communication, partnership coordination, programme onboarding, scheduling, and the operational flow that supports organisations, leaders, coaches, and teams working within the Sweat & Courage ecosystem.
Working closely with Drewe Broughton and the wider leadership team, Helen helps ensure every partnership is delivered with professionalism, consistency, and car,e from initial conversations through to ongoing support and integration.
Her role is central to maintaining the quality of the client experience across elite sport, leadership education, and high-performance environments.
Helen also supports the coordination of coaches, consultants, and programme delivery partners as the organisation continues to expand internationally.
High-performance environments need more than intensity and vision.
They need trust, communication, and people who hold the standard behind the scenes every single day. Helen is a key part of that foundation.
David Gough MSc
US Director of Performance & Leadership
Former England Women’s National Team Assistant Coach, David was part of the coaching staff that led England to a bronze medal at the 2015 FIFA Women’s World Cup.
He also served as part of the technical staff for England at the 2024 FIFA U17 Women’s World Cup, bringing recent world-tournament experience and deep expertise in elite female player development.
With leadership experience across international football, university sport, and high-performance environments, David leads Sweat & Courage delivery and strategic growth across the United States.
His work spans college partnerships, women’s programs, coach education, leadership workshops, and elite club environments, helping teams and leaders build emotionally intelligent cultures that sustain performance under pressure.
Having personally transformed through the methodology himself, David now brings both world-class football experience and lived alignment with the Sweat & Courage philosophy to every environment he works in.
“I’ve completed extensive education throughout my career, but nothing impacted me like the Sweat & Courage programme.”
David Gough MSc
US Director of Performance & Leadership
Former England Women’s National Team Assistant Coach, David was part of the coaching staff that led England to a bronze medal at the 2015 FIFA Women’s World Cup.
He also served as part of the technical staff for England at the 2024 FIFA U17 Women’s World Cup, bringing recent world-tournament experience and deep expertise in elite female player development.
With leadership experience across international football, university sport, and high-performance environments, David leads Sweat & Courage delivery and strategic growth across the United States.
His work spans college partnerships, women’s programs, coach education, leadership workshops, and elite club environments, helping teams and leaders build emotionally intelligent cultures that sustain performance under pressure.
Having personally transformed through the methodology himself, David now brings both world-class football experience and lived alignment with the Sweat & Courage philosophy to every environment he works in.
“I’ve completed extensive education throughout my career, but nothing impacted me like the Sweat & Courage programme.”
CONSULTANTS
Ben Hill
Lead Coach | Parents & Family Leadership
Ben leads the entire parent and family offering at Sweat & Courage.
With nearly two decades of experience across counselling, education leadership, and relational wellbeing, Ben delivers world-class parent workshops and family leadership programmes.
Having personally experienced profound transformation through the Sweat & Courage methodology, Ben now helps parents lead with courage, empathy, and emotional clarity.
“This work took me from helping people cope to truly transforming lives.”
CONSULTANTS
Ben Hill
Lead Coach | Parents & Family Leadership
Ben leads the entire parent and family offering at Sweat & Courage.
With nearly two decades of experience across counselling, education leadership, and relational wellbeing, Ben delivers world-class parent workshops and family leadership programmes.
Having personally experienced profound transformation through the Sweat & Courage methodology, Ben now helps parents lead with courage, empathy, and emotional clarity.
“This work took me from helping people cope to truly transforming lives.”
Lucy Staniforth
Former England International Footballer
Former England international footballer, elite competitor, and leadership consultant with deep experience performing at the highest level of professional sport. Lucy has played for clubs including Manchester United W.F.C., Aston Villa W.F.C., Liverpool F.C. Women and represented England women’s national football team on the international stage.
Alongside her playing career, Lucy completed the postgraduate-level leadership and advanced emotional intelligence programme taught by Drewe Broughton through the VASC Method. Her lived experience inside elite environments, combined with a rare level of emotional awareness, authenticity, and empathy, allows her to connect deeply with athletes, coaches, and leaders navigating pressure, identity, performance, and transition.
Lucy brings a calm strength and honesty to her work, understanding first-hand the emotional demands, sacrifices, and hidden challenges that exist behind elite performance. Her work within Sweat & Courage focuses on supporting individuals and teams through the psychological and emotional realities of high-performance sport and leadership.
She is passionate about helping others develop self-awareness, resilience, courage, and sustainable performance from a place of truth rather than performance alone.
Lucy Staniforth
Former England International Footballer
Former England international footballer, elite competitor, and leadership consultant with deep experience performing at the highest level of professional sport. Lucy has played for clubs including Manchester United W.F.C., Aston Villa W.F.C., Liverpool F.C. Women and represented England women’s national football team on the international stage.
Alongside her playing career, Lucy completed the postgraduate-level leadership and advanced emotional intelligence programme taught by Drewe Broughton through the VASC Method. Her lived experience inside elite environments, combined with a rare level of emotional awareness, authenticity, and empathy, allows her to connect deeply with athletes, coaches, and leaders navigating pressure, identity, performance, and transition.
Lucy brings a calm strength and honesty to her work, understanding first-hand the emotional demands, sacrifices, and hidden challenges that exist behind elite performance. Her work within Sweat & Courage focuses on supporting individuals and teams through the psychological and emotional realities of high-performance sport and leadership.
She is passionate about helping others develop self-awareness, resilience, courage, and sustainable performance from a place of truth rather than performance alone.
CONSULTANTS
Ben Hill
Lead Coach | Parents & Family Leadership
CONSULTANTS
Ben Hill
Lead Coach | Parents & Family Leadership
Ben leads the entire parent and family leadership offering at Sweat & Courage.
With nearly two decades of experience across counselling, education leadership, and relational wellbeing, Ben supports parents, fathers, and families navigating pressure, conflict, and emotional overwhelm.
His work focuses on helping families lead with courage, empathy, boundaries, and emotional clarity - creating stronger relationships at home and healthier leadership in life.
Having personally experienced profound transformation through the Sweat & Courage methodology, Ben now helps parents move beyond coping and into genuine, lasting change.
“This work took me from helping people cope to truly transforming lives.”
David Gough MSc
US Director of Performance & Leadership
Former England Women’s National Team Assistant Coach, David was part of the coaching staff that led England to a bronze medal at the 2015 FIFA Women’s World Cup.
He also served as part of the technical staff for England at the 2024 FIFA U17 Women’s World Cup, bringing recent world-tournament experience and deep expertise in elite female player development.
With leadership experience across international football, university sport, and high-performance environments, David leads Sweat & Courage delivery and strategic growth across the United States.
His work spans college partnerships, women’s programs, coach education, leadership workshops, and elite club environments, helping teams and leaders build emotionally intelligent cultures that sustain performance under pressure.
Having personally transformed through the methodology himself, David now brings both world-class football experience and lived alignment with the Sweat & Courage philosophy to every environment he works in.
“I’ve completed extensive education throughout my career, but nothing impacted me like the Sweat & Courage programme.”
Lucy Staniforth
Former England International Footballer
Former England international footballer, elite competitor, and leadership consultant with deep experience performing at the highest level of professional sport. Lucy has played for clubs including Manchester United W.F.C., Aston Villa W.F.C., Liverpool F.C. Women and represented England women’s national football team on the international stage.
Alongside her playing career, Lucy completed the postgraduate-level leadership and advanced emotional intelligence programme taught by Drewe Broughton through the VASC Method. Her lived experience inside elite environments, combined with a rare level of emotional awareness, authenticity, and empathy, allows her to connect deeply with athletes, coaches, and leaders navigating pressure, identity, performance, and transition.
Lucy brings a calm strength and honesty to her work, understanding first-hand the emotional demands, sacrifices, and hidden challenges that exist behind elite performance. Her work within Sweat & Courage focuses on supporting individuals and teams through the psychological and emotional realities of high-performance sport and leadership.
She is passionate about helping others develop self-awareness, resilience, courage, and sustainable performance from a place of truth rather than performance alone.
Are you ready to start performing at your highest level?
Are You Ready To
Change Your
Life and Start
WINNING?
Stop feeling lost and tired
Start loving the thing you have started to hate.
Perform consistently and be able to look in the mirror.
FREE and CLEAR
Stop feeling lost and tired
Start loving the thing you have
started to hate.
Perform consistently and be able
to look in the mirror.
FREE and CLEAR
Stop feeling lost and tired
Start loving the thing you have
started to hate.
Perform consistently and be able
to look in the mirror.
FREE and CLEAR
Are you ready to start performing at your highest level?
