At Sweat & Courage, we believe transformation happens where elite performance meets emotional truth.
Our team combines lived experience at the highest levels of sport, leadership, education, counselling, and operational delivery.
From world-class football environments and family leadership programmes to global workshops and digital delivery, every coach and leader within Sweat & Courage has both professional expertise and deep lived experience of the methodology itself.
This is lived work, delivered by people who have walked through pressure, challenge, and transformation themselves.
Together, we help athletes, leaders, parents, coaches, and organisations unlock their edge through the VASC methodology:
Vulnerability, Acceptance, Sweat & Courage
Drewe Broughton
Founder | Creator of the VASC Method | Executive Performance Coach
Former professional footballer, leadership mentor, and founder of Sweat & Courage, Drewe has spent 16+ years helping elite performers, founders, and leadership teams perform under pressure without losing themselves.
Trusted by Premier League managers, international footballers, NBA and MLB athletes, founders, and senior leadership teams, his work sits at the intersection of performance, psychology, and emotional truth.
Drewe is the creator of the VASC methodology - Vulnerability, Acceptance, Sweat, and Courage - a transformational framework designed to unlock human potential under pressure.
The methodology has been integrated into two postgraduate leadership degrees through the PFA Business School, supporting the next generation of leaders in professional football and beyond.
Emotional solutions for performance problems.
Drewe Broughton
Founder | Creator of the VASC Method | Executive Performance Coach
Former professional footballer, leadership mentor, and founder of Sweat & Courage, Drewe has spent 16+ years helping elite performers, founders, and leadership teams perform under pressure without losing themselves.
Trusted by Premier League managers, international footballers, NBA and MLB athletes, founders, and senior leadership teams, his work sits at the intersection of performance, psychology, and emotional truth.
Drewe is the creator of the VASC methodology - Vulnerability, Acceptance, Sweat, and Courage - a transformational framework designed to unlock human potential under pressure.
The methodology has been integrated into two postgraduate leadership degrees through the PFA Business School, supporting the next generation of leaders in professional football and beyond.
Emotional solutions for performance problems.
David Gough MSc
US Director of Performance & Leadership
Former England Women’s National Team Assistant Coach, David was part of the coaching staff that led England to a bronze medal at the 2015 FIFA Women’s World Cup.
He also served as part of the technical staff for England at the 2024 FIFA U17 Women’s World Cup, bringing recent world-tournament experience and deep expertise in elite female player development.
With leadership experience across international football, university sport, and high-performance environments, David leads Sweat & Courage delivery and strategic growth across the United States.
His work spans college partnerships, women’s programs, coach education, leadership workshops, and elite club environments, helping teams and leaders build emotionally intelligent cultures that sustain performance under pressure.
Having personally transformed through the methodology himself, David now brings both world-class football experience and lived alignment with the Sweat & Courage philosophy to every environment he works in.
“I’ve completed extensive education throughout my career, but nothing impacted me like the Sweat & Courage programme.”
David Gough MSc
US Director of Performance & Leadership
Former England Women’s National Team Assistant Coach, David was part of the coaching staff that led England to a bronze medal at the 2015 FIFA Women’s World Cup.
He also served as part of the technical staff for England at the 2024 FIFA U17 Women’s World Cup, bringing recent world-tournament experience and deep expertise in elite female player development.
With leadership experience across international football, university sport, and high-performance environments, David leads Sweat & Courage delivery and strategic growth across the United States.
His work spans college partnerships, women’s programs, coach education, leadership workshops, and elite club environments, helping teams and leaders build emotionally intelligent cultures that sustain performance under pressure.
Having personally transformed through the methodology himself, David now brings both world-class football experience and lived alignment with the Sweat & Courage philosophy to every environment he works in.
“I’ve completed extensive education throughout my career, but nothing impacted me like the Sweat & Courage programme.”
Ben Hill
Lead Coach | Parents & Family Leadership
Ben leads the entire parent and family offering at Sweat & Courage.
With nearly two decades of experience across counselling, education leadership, and relational wellbeing, Ben delivers world-class parent workshops and family leadership programmes.
Having personally experienced profound transformation through the Sweat & Courage methodology, Ben now helps parents lead with courage, empathy, and emotional clarity.
“This work took me from helping people cope to truly transforming lives.”
Ben Hill
Lead Coach | Parents & Family Leadership
Ben leads the entire parent and family offering at Sweat & Courage.
With nearly two decades of experience across counselling, education leadership, and relational wellbeing, Ben delivers world-class parent workshops and family leadership programmes.
Having personally experienced profound transformation through the Sweat & Courage methodology, Ben now helps parents lead with courage, empathy, and emotional clarity.
“This work took me from helping people cope to truly transforming lives.”
David Gough MSc
US Director of Performance & Leadership
Former England Women’s National Team Assistant Coach, David was part of the coaching staff that led England to a bronze medal at the 2015 FIFA Women’s World Cup.
He also served as part of the technical staff for England at the 2024 FIFA U17 Women’s World Cup, bringing recent world-tournament experience and deep expertise in elite female player development.
With leadership experience across international football, university sport, and high-performance environments, David leads Sweat & Courage delivery and strategic growth across the United States.
His work spans college partnerships, women’s programs, coach education, leadership workshops, and elite club environments, helping teams and leaders build emotionally intelligent cultures that sustain performance under pressure.
Having personally transformed through the methodology himself, David now brings both world-class football experience and lived alignment with the Sweat & Courage philosophy to every environment he works in.
“I’ve completed extensive education throughout my career, but nothing impacted me like the Sweat & Courage programme.”
Ben Hill
Lead Coach | Parents & Family Leadership
Ben leads the entire parent and family leadership offering at Sweat & Courage.
With nearly two decades of experience across counselling, education leadership, and relational wellbeing, Ben supports parents, fathers, and families navigating pressure, conflict, and emotional overwhelm.
His work focuses on helping families lead with courage, empathy, boundaries, and emotional clarity - creating stronger relationships at home and healthier leadership in life.
Having personally experienced profound transformation through the Sweat & Courage methodology, Ben now helps parents move beyond coping and into genuine, lasting change.
“This work took me from helping people cope to truly transforming lives.”
Gareth Morgan
Chief Operating Officer | Brand, Growth & Delivery
Gareth leads the operational engine of Sweat & Courage.
He oversees all marketing, digital delivery, app management, social media, campaign execution, and the systems that keep the business moving at elite standards.
From brand growth to customer experience and product delivery, Gareth turns vision into execution every single day.
“Every great movement needs an engine room. Gareth is ours.”
Are you ready to start performing at your highest level?
Are You Ready To
Change Your
Life and Start
WINNING?
Stop feeling lost and tired
Start loving the thing you have started to hate.
Perform consistently and be able to look in the mirror.
FREE and CLEAR
Stop feeling lost and tired
Start loving the thing you have
started to hate.
Perform consistently and be able
to look in the mirror.
FREE and CLEAR
Stop feeling lost and tired
Start loving the thing you have
started to hate.
Perform consistently and be able
to look in the mirror.
FREE and CLEAR
Are you ready to start performing at your highest level?
